New home sales and marketing
We run the sales side of your community.
A sales and marketing strategy that gets your homes to closing on time.
Absorption you can plan around
A sales and marketing strategy built around the pace your pro forma assumed.
Conversion rates measured
Traffic, appointments, and contract-to-closing rates are tracked per community. Every recommendation is rooted in empirical data.
Fewer cancellations
Early lender involvement, so contracts make it to closing.
Strategy, not just data
Recommendations end in decisions for you to make, not a pile of numbers.
How we engage
Four steps, starting with a read of one community.
30-day market read (CMA)
A comparative market analysis, competitive value study, and gap analysis. You get a written view on product mix, positioning, and pace.
Absorption and release plan
Targets by phase, with an incentive and release strategy.
Sales and marketing execution
The strategy put to work: on-site sales team, broker programs, and marketing aimed at closings on time.
Close-out
A dedicated new-home salesperson for the last homes, so your on-site team moves to the next opportunity.
Scope of services
From the first study to the last home sold.
Understand your business
Your plans, your culture, your values, and your competitors, backed by market data refreshed every 30 days or as needed.
Sales management
The sales team, trained and managed daily, with conversion tracked at every step.
Marketing management
The marketing plan, budget, and positioning, led by us and adjusted over the life of the community.
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